SteadFast Track Club

Project: Logo Design, Brand Identity

Date: 2024

The client wanted a clean, sleek logo that evoked speed, expertise, and professionalism while being recognisable from the far-off track bleachers. The logo needed to be translated into running singlets, ball caps, business cards, etc and needed to utilize a shield and specific colors chosen by the client. With this in mind, I went for a sharper, more angular design with a sense of forward momentum.