Freezy Peazy

Project: Logo Design, Brand Identity, and Illustration

Date: 2022

Specializing in popsicles, Freezy Peazy is your go to for beating the Summer heat! For the logo, they wanted a froggy mascot that seemed friendly and whimsical. I went for a very round character, making Mr. Freezy Peazy seem approachable and cute. The font draws inspiration from vintage cartoons, complimenting our rubber house inspired frog pal.