CJ’s Coffee

Project: Illustration and Package Design

Date: 2023

CJ's Coffee is a cafe located in Sherman, Texas. After launching their first in-house coffee bag, Afternoon Delight was their second label in the series.

With the tongue in cheek name, I went for a more playful scene. We can see the same cup of coffee motif from the first bag, this time being delivered to a frog running a cafe out of a tree stump. Coupled with the naturalistic color palette, this label was meant to evoke a sense of comfort that a good cup of coffee in the afternoon might offer.